ADVERTISER TERMS &
CONDITIONS
These Advertiser Terms and
Conditions (the “Agreement”) between
OptinRealBig.com, LLC a Nevada Limited Liability
Company with offices at 1333 W. 120th Avenue,
Suite 101, Westminster, CO 80234 (“Company”),
and __________________________with offices at
__________________________ (“You” or “Advertiser”).
You and Company may also be individually referred
to herein as “Party and collectively as “Parties.”
1. Definitions.
1.1. “Ad” means any
advertisement, including all creative provided to
Company by Advertiser.
1.2. “Advertiser” shall
mean the company referenced above, which may be
either the entity that is submitting the
advertising or campaigns, or an agency that
represents the party that is submitting the
advertisements or campaigns.
1.3. “Campaign” means a
series of Ads, E-mails or offers (delivered either
via Ad or via E-Mail) of Advertiser or its
principal, Agency.
1.4. “Company Site”
means the website through which the Service is
accessed.
1.5. “Order” or “IO”
means the attached Campaign Worksheet or Insertion
Order, which will set forth all details regarding
the Ad or Campaign, including but not limited to
compensation to Company, graphics, etc.
1.6. “Publisher” means
the affiliates, websites and/or publishers in
Company’s network, which shall access the
Company Site for the purpose of selecting Ads
and/or Campaigns.
1.7. “Service” means
the process whereby Company posts, on Company’s
Site, Ads and/or Campaigns of Advertiser, where
Publishers select such Ads and/or Campaigns for
display on Publisher’s website(s) or other media
controlled by Publishers.
2. Advertiser Creative;
Advertiser Website.
2.1. Creative. Advertiser
will provide Company with the creative materials
for the Ads and/or Campaigns, including
product/service descriptions, graphic images,
logos, and copy (the “Copy”), at least five
(5) days prior to Company’s posting of such
Ads and/or Campaigns on the Company Site.
2.1.1. To the extent the
Campaign involves E-Mails, the Copy shall also
include subject and from lines, offer description
(in text and html formats), terms and conditions
(if applicable), and any other information
necessary to comply with all applicable state and
federal laws and regulations including but not
limited to the Can-Spam Act of 2003 (the “Act”).
Advertiser will submit changes or cancellations of
any creative materials in writing to Company at
least ten (10) business days in advance of
requested change date.
2.2. License. Advertiser
grants Company and Publishers a non-exclusive
license to use, reproduce, publicly and digitally
display and perform, transmit and broadcast
Advertiser's name, logos, trademarks, trade names,
service marks, URLs and slogans to display,
market, promote and publicize Ads on the Service,
and on Publisher’s websites, and for the purpose
of including Advertiser in Company’s marketing
and promotional materials. Advertiser further
grants to Company and Publishers a personal,
non-exclusive, revocable, non-transferable,
limited license to all intellectual property
rights, owned or controlled by Advertiser
(including but not limited to copyrights,
trademarks, and service marks) solely to the
extent that such license is required for
performance of the Service in accordance with this
Agreement. Such License shall terminate
immediately upon termination, for any reason, of
all Orders then in effect.
2.3. Advertiser Website.
Advertiser shall make best efforts to keep the
Advertiser website generally available 24 hours a
day, 7 days a week, to ensure that a third party
user’s purchase, registration, lead and any
other action related to the Ad and/or Campaign (“User
Action”) may be processed on a timely basis.
Advertiser must notify Company at least one (1)
week in advance for any scheduled downtime so that
Company has adequate time to notify Publishers who
are actively engaged in running the applicable Ads
and/or Campaigns.
2.4. CPA Tracking. With
respect to all cost per acquisition
("CPA") campaigns, Advertiser will
provide Company with unique tracking links (url's)
that will record the origin of each User Action
including clicks and sales by unique tracking
link. Advertiser will allow Company online access
to the statistics regarding such User Actions by
unique tracking link. Advertiser will ensure
Company's tracking methods are in place and
functioning at all times. Advertiser will provide
access to records as they become available that
will allow Company to monitor the volume of User
Actions it has generated. In the event that no
online tracking is available for Company’s use
then Advertiser agrees to provide Company with
statistics regarding User Actions generated by it
each day by 10:00 AM EST/EDT.
2.5. CPM and CPC Tracking.
With respect to all other Campaigns, including
cost per impression ("CPM"), cost per
click ("CPC") and co-registration
campaigns, Company shall be solely responsible for
calculating the User Actions that comply with the
terms of the applicable Order.
2.6. Suppression Lists. To
the extent that Advertiser receives, via E-Mail,
website or other media, a message from a third
party user that such user wishes to unsubscribe or
opt out of receiving any Ads and/or Campaigns,
Advertiser is required to provide Company with a
suppression list of such opt-outs and unsubscribes
(“Suppression List”) no more than forty-eight
(48) hours after receiving such transmission from
third party user. Company shall make the
Suppression List available to the Publishers in
the network.
2.6.1. Company is not
liable for any result or consequence arising out
of (a) Advertiser’s failure to timely provide
Company with a Suppression List; (b) any
Suppression List provided by Advertiser that is in
any way inaccurate or incomplete; (c) any
Publisher’s failure to scrub its database
against the Suppression List provided by
Advertiser; and/or (d) any violations of
Advertiser’s privacy policy in Company’s
delivery of the Suppression List to Publishers.
Company' sole obligation hereunder is to make the
Suppression List available to the Publishers.
3. Company Service and Site.
Company agrees to provide the Service whereby
Publishers are provided access to Ads and/or
Campaigns. Company makes reasonably commercial
efforts to make the Service generally available 24
hours a day, 7 days a week, except for: (a)
planned downtime; or (b) downtime caused by
circumstances beyond Company’s reasonable
control. Company reserves the right to make
changes to the Company Web Site and the terms and
conditions of this Agreement at any time, which
changes shall be posted on Company’s Web Site.
Advertiser’s continued use of the Company Site
after any such modification and notification
thereof by and through Company’s Web Site shall
constitute its explicit consent to such
modification. Current address of Company web site
for purposes of this
Agreement is www.cpaempire.com
4. Term and Termination.
4.1. Term. This Agreement
shall begin on the Effective Date and remain in
effect for an initial term of one (1) year. Unless
terminated by either party upon ninety (90) days’
notice prior to the end of the initial term or any
renewal term, the Agreement shall automatically
renew for successive one (1) year terms.
4.2. This Agreement may be
terminated at any time by a party, effective
immediately upon written notice, if the other
party: (i) files a voluntary petition in bankrupt,
(ii) makes an assignment for the benefit of its
creditors, or (iii) breaches any of the material
terms of this Agreement which breach is not
remedied within thirty (30) days from receipt of
written notice of such breach. Either Party may
terminate this Agreement, or any Campaign or Ads,
effective upon written notice to the other party,
for any reason or no reason. Advertiser agrees
that if instructed to do so by Company and/or if
this Agreement terminates, Advertiser will
immediately discontinue the use of the Service.
4.3. In the event of
termination of this Agreement: Sections 4, 5, 6,
7, 8, 10 through 12 together with any payment
obligations incurred prior to the effective date
of termination shall survive.
5. Confidential Information. Each
party agrees to use the other party's Confidential
Information solely for the purposes contemplated
by the Order and these Terms and Conditions, and
to refrain from disclosing the other party's
Confidential Information to any third-party,
unless (a) any disclosure is necessary and
permitted in connection with the receiving party's
performance of its obligations or exercise of its
rights under any Order or these Terms and
Conditions or any other agreement between the
parties; (b) any disclosure is required by
applicable law; provided, that the receiving party
uses reasonable efforts to give the disclosing
party reasonable advance notice thereof so as to
afford the disclosing party an opportunity to
intervene and seek an order or other appropriate
relief for the protection of its Confidential
Information from any unauthorized use or
disclosure; or (c) any disclosure is made with the
consent of the disclosing party. For the purposes
of this Agreement “Confidential Information”
includes, without limitation, the terms of this
Agreement (including pricing) and information
regarding existing or contemplated Company
Service, products, processes, techniques, or
know-how, or any information or data developed
pursuant to the performance of the Service.
6. Representations and
Warranties; Indemnification.
6.1. To the extent that
Advertiser is an agency (as defined in Section 1
above), such agency represents that it has the
authority to bind, and has bound, the advertisers
its represents to all terms in this Agreement and
any applicable IO, including the representation
and warranties.
6.2. Without limiting
Section 6.1 above, Advertiser warrants and
represents at all times that (a) Advertiser has
all necessary rights and authority to enter into
this Agreement and to grant Company the licenses
granted herein, (b) the execution of this
Agreement by Advertiser, and the performance of
its obligations and duties hereunder, do not and
will not violate any agreement to which Advertiser
is a party or by which it is otherwise bound, (c)
the Suppression List Advertiser provides is
accurate and complete; (d) the links contained in
any Ads and/or Campaigns are directed to the
intended and agreed upon destination and are not
re-directed; and (e) the Advertisements, the use
and display thereof, and the content linked to
from such Advertisements will not: (i) infringe or
violate the patents, copyrights, trademarks,
rights of publicity, rights of privacy, moral
rights, music performance or other music-related
rights, or any other right of any third party,
(ii) be misrepresentative, libelous, defamatory,
obscene, or otherwise inappropriate, (iii) violate
any applicable law or regulation, or (iv)
advertise any unlawful product or service or the
unlawful sale of any product or service. In the
event this Agreement includes E-mail distribution,
Advertiser further represents and warrants that it
will comply with all aspects of the Act. Further,
to the extent that Advertiser has requested that
Company create and develop certain Ads, Advertiser
acknowledges that been given the opportunity to
reject such Ads, and has approved the Ads and
accepted all liability connected to such Ads.
6.3. With respect to a
Campaign involving E-mails, Advertiser further
represents and warrants, that Advertiser has the
power and authority to bind itself and any Agency
to these representations and warranties; that
Advertiser will comply with all aspects of all
state and federal laws and regulations including
but not limited to the Can-Spam Act of 2003; and
Advertiser will not submit a Campaign for
transmission of any E-mail: (a) with a “from
line” that is materially false or misleading and
does not accurately identify the person sending
the E-mail; (b) with a subject line that is
misleading, false or misrepresentative or is
likely to mislead the recipient about the content
of the E-mail; (c) that does not include a clear
and conspicuous identification that the E-mail is
an advertisement or solicitation, a clear and
conspicuous notice of the opportunity to decline
to receive further communications, and a valid
physical postal address of the Advertiser and
Publisher; or (d) with any content that (i)
infringes or violates any intellectual,
proprietary or privacy rights as set forth in
Section 6.2 above; or (ii) is misrepresentative,
defamatory or violates any applicable law or
regulation as set forth in Section 6.2. Advertiser
also represents and warrants that it will not
transmit a Campaign including an E-mail to any
individual that has requested not to receive any
E-mails more than five (5) days after receipt of
such request, provided that the E-mail falls
within the scope of the request.
6.4. Advertiser agrees to
indemnify, defend and hold harmless Company, its
vendors and suppliers, the publishers, and their
respective subsidiaries, affiliates, agents,
partners, officers, directors and employees from
and against any loss, cost, claim, injury or
damage (including reasonable attorneys' fees)
resulting from claims or actions arising out of or
in connection with the Ads or Advertiser's breach
of this Agreement.
6.5. Company agrees to
indemnify, defend and hold harmless Advertiser,
its vendors and suppliers, the publishers, and
their respective subsidiaries, affiliates, agents,
partners, officers, directors and employees from
and against any loss, cost, claim, injury or
damage (including reasonable attorneys' fees)
resulting from claims or actions arising out of or
in connection with the Company's breach of this
Agreement.
7. Payments.
7.1. Payment Obligations.
Advertiser is obligated to pay Company in
accordance with the pricing specified in each I/O.
If not specified otherwise, payment shall be
prepaid before the start of the campaign and
during the term of the campaign. Company may
invoice Advertiser, but payment by Advertiser is
not contingent upon receiving Companies invoice.
In the event Advertiser fails to pay within five
(5) days after payment is due, all outstanding
charges shall bear interest at the rate of one and
a half percent (1.5%) per month or the maximum
interest rate permitted under applicable law,
whichever is less. Advertiser agrees that if
Advertiser does not pay within five (5) days after
payment is due either Company or Publisher may
seek to satisfy Advertiser’s payment obligations
and to collect such payment. Advertiser further
agrees to pay all costs of collection (including
court cost and reasonable attorneys fees) incurred
by Company and/or Publisher in connection with its
enforcement of any Order. Unless Advertiser
objects to Company’s invoice within forty-eight
(48) hours, the amount invoiced shall be final and
binding. Advertiser may only dispute invoices if
it has a reasonable basis for such dispute, which
can be proven by written documentation. To the
extent Advertiser intends to dispute an invoice,
Advertiser shall provide a written report to
Company, within two (2) business days identifying,
in detail, the discrepancies, between the invoiced
amount and Advertiser’s evidence. Company may
consider such report, but shall have final
authority in determining the correct amount.
7.2. Payment Records.
Advertiser shall insert tracking pixel on the
confirmation page for each Ad to be delivered
hereunder. Advertiser will provide Company with a
link to the confirmation page where Company can
view the pixel for approval prior to initiating
the advertising campaign. Payment will be made
based on Company’s calculations of the higher of
number of leads from the Company or Advertiser
statistics based on the tracking pixel. All such
records provided by Advertiser shall be the sole
property of Advertiser. In the event that the
tracking methods employed malfunction or the
Advertiser Website is inoperable, for the period
in question, a mutually agreed upon payment will
be determined.
7.3. To the extent that
payments are based on User Action (as referenced
in Section 2.3), Company may, in its sole
discretion and if requested by the Advertiser,
transfer User Action data that provides the basis
for an invoice to Advertiser.
7.4. Non-Viable Leads.
Unless otherwise provided in the IO or Campaign
Worksheet, no offsets or chargebacks may be taken
for any non-viable or duplicate leads. Company
shall determine in its sole discretion what
constitutes a non-viable lead. Without limiting
the breadth of the foregoing, non viable leads
shall include, but not be limited to, leads with
incomplete contact information (no e-mail address,
no phone number, no physical address), leads from
non-United States citizens, leads from consumers
under 18 years of age, etc. It is the
responsibility of the Advertiser to insure that
the IO or Campaign Worksheet accurately reflects
the leads sought.
8. Proprietary Rights. Advertiser
agrees that it does not have, nor will it claim
any right, title or interest in the Service, the
Company Site or any underlying technology,
software, applications, data, methods of doing
business or any elements thereof, or any content
provided on the Company Site (including the Ads).
Advertiser will not attempt in any way to alter,
modify, eliminate, conceal, or otherwise render
inoperable or ineffective the Company Site tags,
source codes, links, pixels, modules or other data
provided by or obtained from Company that allows
Company to measure ad performance and provide its
service. In addition, Advertiser acknowledges that
all information, data and reports received from
Company as part of the Services are proprietary to
and owned by Company. If instructed to do so by
Company, Advertiser will immediately destroy and
discontinue the use of any such reports or data,
and any other material owned by Company or the
third party Advertisers.
9. Privacy.
Advertiser
agrees to comply with all applicable privacy laws.
Advertiser further agrees to post
conspicuously on each of its websites a privacy
policy, linked, at a minimum, from the website’s
home page, that: (a) discloses its privacy
practices, including its use of a third party for
its ad serving activities, (b) identifies the
collection and use of information gathered in
connection with both ad serving activities and
delivery of its content, and (c) provides the user
with instructions as to opting out from such
collection. Company shall have no
liability, to any third party or to Advertiser, in
the event that Advertiser does not comply with the
provisions in this Section 9.
10. Limitation of Liability;
Disclaimer of Warranty. Except as expressly
set forth in this Agreement, Company makes no
warranties and expressly disclaims all warranties,
express or implied, as to the subject matter of
this Agreement, including implied warranties of
merchantability and fitness for a particular
purpose. Company shall not be liable for any Ad,
Campaign or E-Mail, including but not limited to
the content thereof, any unavailability or
inoperability of the Internet, unavailability or
consequences of any Ad or Campaign, the Company
Site, or Services, or any technical malfunction,
computer error, corruption or loss of information
related to or arising out of the Services, the
Company Site or any Ad or Campaign. the
information and content on the company site and
via the service is provided on an “as is”
basis with no warranty. in no event shall Company
be liabile for any lost profits, lost revenues or
for any indirect, incidental, consequential,
special or exemplary damages arising out of or
related to this agreement, even if such damages
are forseeable and whether or not the other party
has been advised of the possiblity of such
damages. in no event will Company’s liability
hereunder exceed the payments made by advertiser
to company in the 6 months preceding the event
giving rise to the claim.
11. Non-Solicitation with
Publishers. Advertiser will not knowingly
(which is defined as “Advertiser having actual
and specific knowledge”, and Company
acknowledges that Advertiser makes no effort when
entering into a relationship with a Publisher to
determine if they are or were a Company Publisher)
participate in any performance based advertising
relationship with any Company Publisher, unless a
previously existing business relationship between
Advertiser and Publisher can be demonstrated to
the reasonable satisfaction of Company. In this
connection, both Parties agree and acknowledge
that if Advertiser violates its obligations
hereunder, Company will be entitled to damages in
the amount of twenty-five percent (25%) of the
gross revenues resulting from sales conducted by
Advertiser through the advertising or marketing
efforts of Publisher during the term of
this Agreement, and for gross revenues in the
three (3) months proceeding the date such
violation was discovered by Company and the three
(3) months after termination of this Agreement.
12. Miscellaneous.
12.1 General. This
Agreement, together with the IO and any other
exhibits or attachments hereto, constitutes the
entire agreement between the parties and
supersedes all prior agreements or understandings
between the parties whether written or oral.
Company may assign this Agreement to a subsidiary
or business successor. Advertiser may not assign
this Agreement without the prior written consent
of Company, which shall not be unreasonably
withheld. All notices under this Agreement will be
in writing and will be delivered by personal
service, confirmed fax, confirmed e-mail, express
courier, or certified mail, return receipt
requested, to the address of the receiving party
set forth above, with a copy to Steven S. Richter,
Esq. c/o Goodman & Richter, LLP, 501 W.
Broadway, Suite 1720, San Diego, CA 92101 or at
such different address as may be designated by
such party by written notice to the other party
from time to time. Notice will be effective upon
receipt. In the event of a dispute, this Agreement
will be interpreted, construed, and enforced in
all respects in accordance with the laws of the
state where the defending party maintains its
principal place of business, except for its
conflicts of laws principles. Each party
irrevocably consents to the exclusive jurisdiction
of the state and federal courts located in the
jurisdiction where the defending party maintains
its principal place of business, in connection
with any action arising under this Agreement.
Company shall be entitled to an award of its
reasonable costs and expenses, including
attorneys' fees, in any action or proceeding
arising out of this Agreement. No failure of
either party to enforce any of its rights under
this Agreement will act as a waiver of such
rights. If one or more provisions of this
Agreement are held to be unenforceable under
applicable law, then such provision(s) shall be
excluded from this Agreement, and the rest of the
Agreement shall be enforceable in accordance with
its terms. No waiver by either party of any breach
of any provision hereof shall be deemed a waiver
of any subsequent or prior breach of the same or
any other provision. The parties agree that the
relationship between Company and Advertiser shall
not constitute a partnership, joint venture or
agency.
12.2. Each party
acknowledges and agrees that it has had the
opportunity to seek the advice of independent
legal counsel and has read and understood all of
the terms and conditions of this Agreement. This
Agreement shall not be construed against either
party by reason of its drafting.
12.3. Force Majeure.
Neither party shall be deemed in default of this
Agreement to the extent that performance of its
obligations or attempts to cure any breach are
delayed or prevented by reason of any act of God,
fire, natural disaster, accident, riots, acts of
government, shortage of materials or supplies, or
any other cause beyond the reasonable control of
such party.
Updated: Nov. 1, 2005